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“This additional 25% tariff will increase average retail prices of bicycles sold in the mass retail segment, which represents 85% of the bicycle industry unit volume, by increasing the average retail price from $100 per bike to $125 per bike. The average retail price for a bicycle in the independent bike dealership is $500 which equates to a $125 price increase from $500 to $625 per bike. These are extraordinary price increases for middle class Americans who make up the clear majority of our riders…This proposed tariff will have a devasting impact on bicycle sales as consumer demand will plummet. MORE IMPORTANTLY, it will devastate the American bicycle industry across all segments disproportionately impacting 4,000 independent bicycle dealers whose very livelihood depends on the sale of bicycles.”